Apple superiority continues. The Company made by Steve Jobs was named as the company with the best product of the year issued by Interbrand.
Apple's performance was getting rid of the world soft drink company, Coca-Cola is the title of last year's best. Coca-Cola is now ranked third.
Reported by the New York Times, Tuesday, October 1st, Apple ranked first success was also the first defeat of Coca-Cola as a company with the best products globally.
"It's just a matter of time. This year the king is Apple," said Jez Frampton, Global Chief Executive of Interbrand.
Last year, Apple was close behind Coca-Cola, whereas in the year 2011 ago, Apple was still in a position to eighth.
Best Global Brands report that estimated brand value of Apple products reached US $ 98.3 billion, equivalent Rp1,300 trillion. That figure is up 28 percent from the same report last year. While, despite losing to Apple, the value of Coca-Cola products also increased two percent to US $ 79.2 billion, equivalent to Rp910 trillion.
"While Coca-Cola efficient company, developing marketing, but Apple and other technology company's brand has been transformed so brands that are very crowded in the marketing community," said Framton give reasons.
Proven on the list of top 10 ranking of the best companies of the year, outside of Apple, entrenched five technology companies, namely Google (rank 2), IBM (4), Samsung (8), and Intel (9).
"Brands such as Apple, Google and Samsung, completely change our daily behavior, how we buy, communicate to speak with each other," he added.
Commenting on the defeat, Coca-Cola has become champions for 13 years to admit it.
"We are honored to be included in the company's best global brands. We congratulate Apple and Google, which is better than us," said Joseph V Tripodi, Executive Vice President, Chief Marketing and Commercial Leadership Head of Coca-Cola.
According to him, the brand value of technology products has increased rapidly since succeeded in creating a new way of communicating virtually.
BlackBerry frozen out
But there are interesting. The ranking how Facebook, Blackberry and Nokia?
Turns Facebook was ranked 52, up 17 compared to 2012. According ranked business performance, Nokia plunged into position 57 from position 19 from the previous year.
And, BlackBerry increasingly bleak. Having dropped to position 93 from position 56 years ago in 2011, this year Canadian company that is missing from the list of 100 best companies.