It has become commonplace when the existence of a wide variety of social media in today's used for business development purposes. With the concept of a more modern, more unique, modern businesses are trying to convey the vision and mission of their business through social media that is currently widely used by various groups of society from various economic levels. It is indeed quite unique and creative, given the social media has become a media dissemination of information that is very effective and influence the perception of many people.

Although using social media is a business strategy that is right, we would have to understand the essence of the use of social media for modern society. Through a shared understanding with the other social media users, we can find out about the expectations of what to expect from our business products. Well, so we become more creative and careful in using social media as marketing tools, first let's learn a few tricks of the following:

1. Define Target and Media Type to be Used

Among which is the target we in marketing the product? Is our target is social media users who come from the students, or young executives who have a myriad of routine?

It certainly must be learned first. In general might culinary products could reach a wider market, while technology products with a fairly expensive is better focused on young executives or students whose economy is adequate.

In addition to deciding where the target audience, we also have to focus on selecting social media which are suitable to market our product. Use any social media that has a lot of users like Facebook, Twitter or Instagram. We can also use Indonesia forums frequented by Internet users, such as Kaskus and Detik.com. Make a mix that makes users feel internet marketing, for example, give a brief posting on Twitter or Instagram to direct the audience to a larger page again, such as a forum or Facebook Page.

2. The Power of Creative Content

Exciting and creative content is a key to the success of marketing through social media. Exciting content will make Internet users are interested to always follow the information we provide. Choose viralnya content elements (elements share) high. Internet users will feel compelled to share information of interest.

Opportunities derived from the share can make other internet users began to recognize the product information and our business. And try to create content that is short, dense but interesting that Internet users do not feel lazy to read it, yes.

3. Establish Effective Communication In Personal

Determining business goals already, choose the content and the right kind of social media also. Now it is time to take advantage of the help of people around us. Has many friends Facebook, Twitter or other social media is a positive thing to start introducing our business.

Try to give the post, tweet or wall post internally so that they can know more about our business products. This step may be effective when they get excited and want to share information with relatives lainnya.So, do not be bored to establish good relationships with acquaintances in social media.

4. Find the Right Party

Selecting key opinion leaders (influencers) right indeed the case that easy bother. People who are actively using social media every day, had a delivery style that is fun and has many followers is the right influencers criteria. We can work with these influencers to promote your business effectively through social media.

Examples fact that, if we have a culinary bisnis, then we can establish a good relationship with food-blogger and inform regarding product variants and advantages of our business. Thus food-blogger is certainly keen to popularize our culinary products. He was able to convince a lot of people about the advantages and taste our culinary products.