Public interest in electronic products and furniture bought on credit in the first half of 2010 is quite large. One finance company (multi-) who feel the impact of the increase in financing of electronic products and furniture in the first half of 2010 it is the Federal International Finance (FIF spectra).

Until July 2010, a subsidiary of PT Astra International Tbk recorded a loan portfolio of electronic products and furniture of his reach Rp 723 billion. Without mentioning the total actual value of the financing, Head of Corporate Communications and External Relations FIF, Renata Chess said, lending electronics and furniture contribute greatly boost the performance of lending in the first half of 2010.

Growth is approximately 25% when compared to the same period the previous year, said Renata KONTAN, Monday (18/10).

Furthermore, he is optimistic, electronics and furniture financing demand will continue to soar in August to September 2010. Therefore, these two months to coincide with the entry of Ramadan and Eid celebrations.

After that, the market slumped at one month after the moment of Eid. Recovery surge in financing new electronic products and furniture re-occur again in the months leading up to the end of the year. Especially towards the end of the year, I guess, year-end bonus will encourage people to buy electronics or furniture, obviously Renata.

General Manager FIF Rizwan Setiawan said, FIF this year set a target of a total financing of Rp 17 trillion. Well, from the value of Rp 1.3 trillion is the target for the financing of electronic products and furniture. While the rest is the target of two-wheeled motor vehicle financing. In the first half of this year, FIF spectra were successfully disbursed loans for two-wheeled vehicles is Rp 599 billion.
The steps or strategies that will be implemented in pursuit of FIF financing target in this year, among others, with emphasis on market development to shopping in the area.

The area becomes a potential market because most of the finance companies are still prefer the credit offer in shopping centers in major cities such as malls. Another strategy, is a database of active customers utilizing the FIF which now number 2.8 million.