Email marketing, as the name suggests, is the use of email as a tool for marketing a product or service.

Email like what?

In a broad sense, this term covers every email ever sent to the customer, be it a potential customer or anyone who wants to offer products or services. In general, email marketing has several types:

• Send an email that contains a direct sale to acquire new customers or persuade existing customers to buy again. (Direct Email)
• Send email marketing designed to increase customer loyalty and improve customer relationships through communication by means of email. (Newsletter)
• Placing advertisements to be delivered by others. (Placing the ad in an email newsletter)

Why is email marketing so popular?
Email marketing is so popular because:

• Sending email is much cheaper than most forms of dissemination or other forms of communication.
• Email allows you to communicate your message to everyone via email address (unlike a website, where consumers have come to see your message)
• Email marketing has proven to be very successful for those who do it right. Take a look: Groupon or Airasia

Here are 3 types of Email Marketing that will be discussed in more detail.

1. Direct Email

Direct mail is the delivery of promotional messages in the form of email directly from an email list of your customers or prospective customers. This email delivery can be in the form of catalog, brochure, questionnaire, News and much more.
Messages can be sent regular text, HTML or containing multimedia messages. Emails sent usually in the form of web-based ads than email messages on umumnya.Penggunaan Direct Email Marketing is very closely related to Spam. Many people abuse the function of Direct Email Marketing for mem- "bombardment" email destination in the hope recipients can receive messages sent by the sender. Though this approach is more bad effects than benefits. Direct Email Marketing good is sending email to the email address specified due to the Receiver voluntarily allow the sender to inform an important information in the form of email. Usually Email Marketer (People who operate Email Marketing) will create a form on the web page to capture email addresses of visitors.

2. Retention Email

Businesses, especially those beoperasi in highly competitive markets rely on older consumers to continue to use or buy products and services, can surely tell you how important the Email Retention in their business. According to research results, acquire new customers can take cost 3-4 times greater than on maintaining good relationships with consumers so that older consumers continue to use the products and services whether Retention Email kita.Jadi it? Retention Email is one form of email marketing. Retention is a long way to maintain consumer unguk crucial for all businesses. Email Retention look of understanding can be interpreted to form Email Marketing is the goal and its contents is to maintain the relationship and communication with consumers at the same time offering new products and services with different approaches. Loyal customers can grow your business significantly so it is important to use the balance Retention Email Marketing business, especially businesses in a highly competitive market.

3. Email advertise on other people.

Email advertise on other people berupakan other forms of Email Marketing. For those of you who believe in the Publisher Email terntentu, you can pay some amount to the Publisher is to place your ad on a number of points of email messages that they send. Indeed, there are many who make it to the Publisher Email just for this purpose - namely selling advertising space to others in need.
All sounds very interesting is not it? That is why email marketing is very promising and we did need email marketing. Imagine how cheap to send email to thousands and even millions of email addresses. Try to compare with the delivery of thousands or millions of letters through the post address?

This is not as easy as imagined. In addition to the complexity of the design of the email itself and send emails to the right people, make people read the email and respond to your messages is not easy. Statistical analysis of the well can help gradually we discover what diingikan by consumers.
Of course, we should not forget Authorization of email recipients.

What's authorization?

Email Marketing is responsible for starting of a way to respect the privacy of a person. This is a very complex problem that continues to be debated by the various email marketing community.
In essence, you need the permission of the owner of the email address before sending commercial email to them. If you do not have permission, then the recipient can treat your email messages as spam; You do not want to send Spam is not it?
Examples of authorization is when consumers buy products online and also choose the option "Send me information about product updates via email". So now you have the authorization to send an email to the owner of the email address, then you must also provide a feature to remove the authorization or commonly called the unsubscribe feature.

You can start a free email marketing campaign and start your business now!