Summary of business to business marketing targeted by many companies, because among other things volume and value of sales is much higher than selling to individual consumers and marketing chains are shorter.

Marketers / sellers who apply business to business marketing, oriented to meet the needs of the buyer, not the product sales. So, selling products is no longer the ultimate target business to business marketing, but how to meet the needs of buyers so that cooperation can take place long-term. Business to business marketing strategy is what is applied by PT. RTM Global Integration in an effort to boost sales of Sun Microsystems products.

However, in practice, a business to business marketing strategy implemented by PT. RTM Global Integration can not be separated from the application of marketing mix strategy. Therefore, to find out more about how the implementation of the marketing strategy, it can not only be explained through observation but also takes a more in-depth analysis.

This study aims to look at how the successful implementation of the business to business marketing strategy through the implementation of marketing mix strategy to increase sales of the products of Sun Microsystems, which is viewed by the activity of the sales division, led by vice president of sales. Techniques used to process data analysis is descriptive with qualitative methods to describe the situation and condition clearly, completely and as it is. The results showed that business to business marketing strategy through marketing mix strategy adopted by PT. RTM Global Integration has succeeded in increasing sales of Sun Microsystems products. The success is evident from the table sales levels showed an increase from the period 2001 / 2002