In the business world must urgently needed a strategy in the process of production to the marketing process, so that businesses can thrive lived as desired. Besides marketing techniques can be regarded as the key to the success of product sales. Marketing techniques that are well supported by an effective marketing strategy. With this strategy, marketing process can be maintained, even new ways of marketing products can also be found and make customers more loyal. Here are some tips to market their goods more easily:
1. Know your customer
Identification of your target market will help you to formulate effective marketing strategies. You can classify the target market into several categories, eg 15-30 years age group, if you want to market a sports bike. Or you can shoot with a group of women aged 20-35 years, if you want to market products shoe wedges. Thus, by knowing who your target market, you will avoid wasting time and money wasted.
2. Do promotion
Perform promotional efforts or to introduce your business to consumer products. Try to keep the promotion you are doing is consistent, continuous, and the creative ways so that the customers do not feel bored. For example, send a short message to the customer if there were promos product - your product. Besides, just look at how the promotional efforts made your competition. If you offer more unique and attractive, continue the promotional efforts. Do not forget also the greatness of word-of-mouth publicity. The power of word of mouth promotion is indeed miraculous because it can spread and capture customers up to many times. Therefore, prepare yourself to make customers more comfortable doing business with you. Customers who are satisfied with the product you will be loyal customers who can attract new customers.
3. select a strategic location
Important factors in other marketing strategies is a matter of selecting the place. You note the outlet or bakery Holland Bakery is always located on a busy road where traffic passing people is very high. That is their strategy for targeting potential customers. So, try to choose the right location, strategically, so that the opportunity for your business to be accessible to customers more open.
4. Try using internet marketing
Internet marketing can be one of the very effective marketing strategy. You can find the tastes and needs of your customers by placing your business on social networking sites. Currently, the online trading increasingly prevalent with the number of transactions is increasing every year. This shows the tendency of how customers want to shop outside of store hours, avoiding crowds, and more privacy. Innovation is also wide open space on the internet.
5. Establish relationships with customers
Maintaining old customers is easier than getting new customers. Because of the cost needed to attract new customers approximately six times more than maintaining old customers. Then, create a customer database, enter the necessary data along with the progress that has been achieved, contact them regularly, and inform the customers about the promotion of products that are running, and others.
6. The Power of Focus
Focusing power is proven to deliver Apple to success. Apple's focus on product and capable of generating billions of dollars to date. Apple's success is because they focus their resources and fewer products but innovative. The focus does not mean you sell less. Instead, you can increase your production in certain regions.