Understanding Direct Marketing According to Experts

Definition of direct marketing is the process of marketing where an organization or system to communicate directly with the target customer to produce a response or transaction. in this case when we do marketing in our daily lives istlah COD another language that bia said of the notion of Direct Marketing

Direct Marketing for your understanding that many engaged in the world of marketing or business management science must have very often heard and read about the notion of direct marketing.

Understanding Direct marketing is also often called by the term direct sales. In the process of Direct Marketing to produce a response in the form of:

Inquiry: a process to obtain and receive information by observation or experiment to find answers to a question or solve a problem or formulation problems using critical thinking skills and logical.

Purchases: consumer response to their interest to buy the product is on offer.

Support: The response in the form of state support and waiters products to consumers who make their mengpresiasi direct marketing process that we apply.

Definition of Direct Marketing

Also Marketing Experts Describe Regarding this Pengerian including the Direct Marketing Dictionary of Marketing Terms, Peter Bennett defines direct marketing as "total activity where the seller, to streamline the exchange of goods and services to buyers, directing effort on target audience using one or more media (direct selling, direct mail, telemarketing, direct-action advertising, catalog selling, selling cable TV, etc.) with the aim of producing a response by telephone, mail, or personal visits from potential buyers or customers ".

Actually, we can understand the meaning of the word itself is Direct transfer or move, meaning in direct maketing is perpndahan strategy, which is why from the time - cruelty is always a change in the marketing system due to the development of more advanced world.

If we analyze the marketing process from year to year changes in direct marketing seems more leads to the direct marketing media such as today's growing information technology system and the rapid advancement of technology, because of the direct media sedniri will further simplify the marketing process such as via the Internet: email, facebook, twitter, websites etc.

Direct Marketing

Why Direct Marketing is so instrumental in the media? .. In because as I have mentioned the development of increasingly sophisticated technology and also because of changes in the target market or market context that is now easier via the media.

The passage of a good direct marketing process can be influenced by the following factors:

Targeted marketing has megnenal products and services earlier through mass media channels or other promotional media.
The intended target market is the result of the screening of selective segmentation process, so that the chosen target market are those who have close relations with the products and services offered.
marketer or communicator has prepared comprehensive information in accordance with what is needed and possible answers to a series of information about the products and services offered (solution)
The term direct marketing is also a process that provides an opportunity to target the market for assessing and weighing the information or products in a decision-making process, allowing the communication process is done repeatedly. This process is commonly called the process of follow-up

In carrying out the process of our Direct Marketing also be required to implement some important kompunen covered in the direct marketing itself, such as:

Objective: the purpose of direct marketing campaigns; something what is expected to be achieved
Media: as a vehicle to reach the target audience.
Creative: the means used to convey a marketing message to the audience.
Database: a system that combines information about the target audience that can be used to make marketing decisions.
Fulfillment: the implementation of the campaign, from printing to delivery.

So first the good Master Bee Buddy heart discussion Understanding Direct Marketing Regarding this, we must personally recognize many penjelsan less, therefore if you have more competence referral we are very happy if you are willing to add or give criticism where the location of faults and shortcomings posts about the meaning of this direct marketing. Because this is what we can personally understand from what we learned about the Direct Marketing. Send Regards For Success.